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In Case of Emergency, Please Remove Your Bra

This is serious tech, dammit … with defense implications, too.  We saw this via our buddy John Noonan’s Twitter feed, and as he wrote, this is a PSA we can all get behind — or in front of …

Fox News reports:

Dr. Elena Bodnar won an Ignoble Award for the invention last year, an annual tribute to scientific research that on the surface seems goofy but is often surprisingly practical. And now Bodnar has brought the eBra to the public; purchase one online for just $29.95.

“The goal of any emergency respiratory device is to achieve tight fixation and full coverage. Luckily, the wonderful design of the bra is already in the shape of a face mask and so with the addition of a few design features, the Emergency Bra enhances the efficiency of minimizing contaminated bypass air flow,” explains the eBra website.

It sounds silly, but Bodnar, a Ukraine native who now lives in Chicago, started her medical career studying the effects of the 1986 Chernobyl nuclear plant disaster. If people had had cheap, readily available gas masks in the first hours after the disaster, she said, they may have avoided breathing in Iodine-131, which causes radiation sickness.

The bra-turned-gas masks could have also been useful during the Sept. 11 terrorist attacks, and for women caught outside during the dust storms that recently enveloped Sydney, she said.

 And hundreds of new pick-up lines are born.  (That’s your cue to write one in the comments …)

To read the rest of the FoxNews​.com article go here.

– Ward

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{ 24 comments… read them below or add one }

blight October 20, 2010 at 10:17 am

Women's hobo and clutch bags are big enough for a HEPA respirator. Men on the other hand, will be ripping womens bras off their bodies and trying to breathe through them, which won't do any good if the fit sucks, and also when you are slapped upside the face you'll get shocked and inhale some Iodine-131 for your troubles.


blight October 20, 2010 at 12:38 pm

All the men will die of thyroid cancer because they don't have bras handy, apparently. Maybe we can wear respirators strapped to our shoulders like epaulets instead?


jhm October 21, 2010 at 12:30 am

well lots of american guys are overweight adn have man boobs…. guess they get ebras!!1


Mitch S. October 20, 2010 at 12:56 pm

Time to invent a jock strap with a charcoal filtration layer.
Yes, ahem, mine is big enough to use as a respirator!

Then again, for a Chernobyl incident I might prefer to keep on a lead lined strap to protect the kiddies.


Kevin October 20, 2010 at 1:39 pm

Once charcoal filters are exposed to the air they have only a specific amount of time to remain effective. I'm pretty sure it's around 48 hours. So how does something that's always exposed to air and washing machines filter anything more than dust?


Martt October 20, 2010 at 9:06 pm

Kevin dude you're thinking / reading too quick . Stay on subject here. geeze


William C. October 20, 2010 at 2:00 pm

"Hey baby, did somebody spill a barrel of nuclear waste or are you just happy to see me?"


Anonymous October 20, 2010 at 2:15 pm

Quick! I just farted and the side effects could be lethal. Just pop a tittie out and let me bury my face in there!


Dan October 20, 2010 at 2:50 pm

What happens if your cup size exceeds your mask size?


PolGuy 82 October 20, 2010 at 3:34 pm

Consieder yourself lucky . . .


Belesari October 20, 2010 at 6:03 pm

And make alot of friends…


cabgx2 October 20, 2010 at 6:53 pm

You know who your friends are if they let you borrow half their bra, especially for just a drill.


Ryan October 20, 2010 at 7:40 pm

Since you're obviously wondering what your nipples smell like, I'll happily offer a second opinion. And since smell is so closely related to taste, it only makes sense that, uh, you know . . .


Nick October 20, 2010 at 9:18 pm

Good lord. Hope this doesn't show up in jock strap form.


Roland October 20, 2010 at 9:20 pm

So she's wearing red….cool.


scott October 20, 2010 at 10:10 pm

"hey baby, is it cold in here or did someone unleash some anthrax?"


Pappy1 October 21, 2010 at 12:47 am

If ever the time for a Manzear its now. Just don't make a boob of youeself wearing it.


roland October 21, 2010 at 3:58 am

Can I take one at home w/ the hot lady?


Joe October 21, 2010 at 9:26 am

AAAAAHHHHHHHHHHHHH! Now I have a perfectly legitimate reason to bury my face in my girlfriends chest whenever I think there's an emergency. Which will be very often now.


Sharing October 21, 2010 at 11:53 am

If you didn’t notice, it turns into TWO masks, so we men just need to find a willing lady to share with.

“Uh, excuse me miss, but would you mind…” ; )


guest October 21, 2010 at 4:13 pm

AAAAAHHHHH a disaster happene uh ma'am would you mind sharing half of that D cup with me… ;-)


Davis October 22, 2010 at 7:58 am

Ha, do we even care if we smell mustard gas anymore? No, no sir, we're way past that. Its all about making a fashion statement nowadays.


Wilma October 22, 2010 at 8:53 am

$29.95 is a good price for a plain ol bra! If the bras we regularly wear are super padded that would have to be an aid if a dust storm arrives. Whew! I feel so better now. I am throwing out all my lace see through ones now. They are of no use, I like dual purpose.


Mack October 22, 2010 at 8:58 am

"Ma'am, I'm gonna need you to remove your bra. It is an emergency."


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