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Edited by Christian Lowe | Contact

Happy Anniversary, Dear Defense Tech

Three years ago today, I made one of the better decisions of my life. Guys like Josh Marshall and Glenn Reynolds and Gene Healy had convinced me to start a blog. But I wasn't sure what direction I wanted to take the site in -- a general-purpose NoahShachtman.com, where I could spout off about whatever, or a more focused site, where I could hone in on my emerging military technology beat.

happyanniversary.jpgFortunately, many friends and many relatives talked me into the right choice. Taking a page from Declan McCullagh, I called the site Defense Tech. And on January 6, 2003, the site went live.

With a war fast approaching, the site quickly gained traction. My little excursion to some of New Mexico's nuclear facilities generated additional interest. Within a few months, a couple of major media organizations were approaching me about buying up the site.

The talks went nowhere, though. And, once "mission accomplished" was declared in Iraq, traffic to the site dipped. By January 2004, only a thousand people a day were stopping by. I thought more than once about giving Defense Tech up. Without encouragement from Phil Carter and others, I probably would have quit.

By the summer, however, things started turning around. Constant links from folks like Alan Boyle, Xeni Jardin, and Joel Johnson kept people coming to the site -- almost four thousand, daily. And then, the acqusition talks started picking up again.

I had known -- and been impressed by -- Military.com Chief Chris Michel for years. That respect shot through the roof once I saw him in deal-making action. It took just a couple of days to agree to join up with him and Military.com.

Another good move. Traffic went up to more than ten thousand people per day. Guys with stars and oak leaves on their shoulders began writing into the site. And, a whole crew of mega-talented writers started contributing to Defense Tech -- superstars like Jeffrey Lewis, Dan Dupont, David Hambling, Catherine Macrae Hockmuth, Jason Sigger, Murdoc, and David Axe.

The Military.com deal also let me focus more on long-form, magazine work. Which lead me to high-speed pursuits across Chicago's West Side. To the Army's drone school at Ft. Huachuca, Arizona. And, of course, to Iraq and the Baghdad Bomb Squad. Thanks to Chris Anderson, Adam Rogers, and the rest of the Wired magazine crew for the opportunites. And extra-special thanks to my wife-to-be, Elizabeth Visceglia, for putting up with all those trips, with all those nights in front of the keyboard, and with all my many mood swings.

Today, Defense Tech has nearly thirty thousand people visiting daily. You rock, all of you. Your support means the world to me. I can't wait to see what happens in the next three years.

Comments

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Posted by: 出会い系サイト at March 25, 2009 09:53 PM


nise

Posted by: العاب at August 3, 2008 08:57 PM


Volta, Volta, uber alles. Happy third year in the Bsphere, big guy.

Posted by: Tom J at January 15, 2006 01:23 AM


Happy B day DT:
Im here IF U need anynew Blood in Organz in CA area.
Can send or email resume to DT Hqs.
Thanks for ALL.
Hirable anytime.

Posted by: stephen russell at January 11, 2006 11:22 AM


hmm only 3 years? I guess I picked up on your site near the beginning. Interesting to know I was "one in a thousand" in that period =)

Absolutely critical site such that to call it a mere 'blog' is a diservice.

James - AF storm/shield/calm (left when they stuck me stateside with no meaningful mission)

Posted by: James at January 8, 2006 06:25 AM


Happy blogoversity! Has it only been three years? Well done sir. May fortune continue to follow you.

Posted by: J. at January 7, 2006 10:01 AM


Noah,
An anniversary and the start of a stellar year.
Love,
Mom

Posted by: Your mother at January 6, 2006 11:56 PM


Congratulations Noah. We'll look forward to what Defensetech has to offer in the future and will do what we can to support and guide more material to you.

BWJones

Posted by: BWJones at January 6, 2006 06:19 PM


late nights at the keyboard? mood swings? i think you meant to say damn fine reportage!
mazel, noah.

Posted by: elizabeth visceglia at January 6, 2006 05:24 PM


And on his third anniversary, he became a magazine!
Best of continued luck and growth.
Defensetech Dad

Posted by: Tom Shachtman at January 6, 2006 04:40 PM


Congrats Noah! Here's to many more years of success.

Posted by: brett at January 6, 2006 04:16 PM


Congrats Noah, and Happy Anniversary DT!
(by the way, DT is a permanent link on my shortcut bar!)

Posted by: DS at January 6, 2006 04:14 PM


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