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Edited by Christian Lowe | Contact

Army's Blogger PR Push: Lame

So the Army has finally sent its "exclusive editorial content" to bloggers like me. And, wouldn't you know it, that content is almost comically lame.

johnson.jpgEarlier this month, Charlie Kondek, an account exec at the Michigan public relations firm Hass MS&L, e-mailed a "handful of bloggers" with promises of goodies just for us. I wasn't expecting much. After all, the Defense Department has been cracking down on blogs, lately. One Pentagon spokeswoman, after laying out her strategy for keeping the mainstream media in check, admitted that she and her colleagues "still don’t know how to handle the bloggers."

But still. I figured what we'd get in our in-boxes wouldn't be this bad: two Wonder bread-bland profiles of Army reservists.

As a member of the Army, [Staff Sgt. Jose] Salazar has been able to wear the uniform across numerous continents and time zones--including a recent deployment in Iraq—something a 17-yr old kid from San Francisco never would have even dreamed of.

“It’s interesting when I look back at my childhood and see how much I’ve changed over the years,” says Salazar. “The Army really provided me with the tools and background I needed to get on track. Now, as part of the Army Reserve, I’ve taken that next step in the process, combining my training with my civilian career to help serve my country in Iraq during a pretty historic period.

Staff Sergeant Salazar also cites travel and the opportunity to experience different cultures as another benefit of service.

“Throughout my time in uniform, I’ve been able to travel all over the world and have been able to experience different cultures and people and realized that, even though we may have different beliefs and ways about ourselves, we are all really the same. My time in Iraq really provided me an amazing perspective on the world.”

Hard-hitting, hunh? Well, that's Woodward-and-Bernstein compared to this profile of JAG officer Captain Patrick Johnson (that's him in the pic).

In addition to the mutually beneficial relationship between the skills he receives during his Army training and those used in his civilian career, Captain Johnson has also benefited from the emphasis on character that the Army instilled in him during basic training—an important characteristic that has remained a constant thread as he continues to seek challenges and opportunities to be part of something larger than himself, both in his role as an Army Reserve officer and as a prosecutor for Spokane County.

“The Army really provided me with so many fundamental skills, from discipline and honor to the ability to make a difference in the world—skills that continue to play an important role in everything that I do in life. I know that, whatever the challenge or obstacle, I can find a way to overcome it—the Army taught me that...”

“I've never lost sight of the fact that I'm lucky to be in a country where I can advance myself as far as my ability and drive will take me. Serving in the Army Reserve makes me realize that I am ensuring that these opportunities continue for my children and my children’s children. It’s a pretty amazing when you think that generations down the line will experience the effects of what I’m participating in right now.”

And to think, that was an exclusive... just for me.

Comments

way to go terry! your family is proud of you.
grandma pat & auntie shawn..... :0)

Posted by: shawn wells at June 6, 2006 03:17 PM


So, according to the blog, did the Captain not have discipline and honor before basic? And, his character needed reinforcing? (Just kidding, Patrick).

Posted by: Dennis Dressler at February 17, 2006 02:10 PM


That Patrick Johnson fella is a hunk..........hubba, hubba, hubba

Posted by: Keri Janda at February 17, 2006 11:59 AM


Hey, I really like it. I think the Army Captain is very good looking :)

Posted by: Patrick Johnson at February 16, 2006 04:01 PM


hey, if it gives them something to do...

Posted by: chelsea eccleston at February 11, 2006 07:06 PM


Are soldiers allowed to have cameraphones?

I'd have thought it might be a cost effective exercise letting soldiers blog. As a therapeutic tool it could save them or the taxplayer on any psych med care post-service.

Posted by: Carl at February 8, 2006 09:17 AM


Anything the DoD releases can and will be used against it by angry angsty people. Thus, this. The Zero Defects mentality is a product of external and internal pressures. You'll have to live with it.

Posted by: Charles at February 7, 2006 07:50 PM


Give em a break. Consider the zero defects culture this is coming from, and the probability that they expect the msm to bum rush them if at all possible. So yeah, it's gonna be bland, at least, for now. Just like with the msm, if ya want the real good stuff, don't wait for them to serve it to you, go get it.

Posted by: JSAllison at February 7, 2006 09:56 AM


That is an ad. I would be pissed off. Yeah, "exclusive." Exclusive like a recruiter telling you, "ThatMOS is a 'preventive health specialist. It's... like a nurse."

... They have failed.

Posted by: Marcus Shiffler at February 7, 2006 07:52 AM


Must read article from Fox News on Zacarias Moussaoui:

http://www.foxnews.com/story/0,2933,183910,00.html

Posted by: lj at February 6, 2006 11:16 PM


His face is probably just angled. But yeah, the snippets they chose are neutral in the vein of the 1990's era "peacekeeping" military.

Posted by: Charles at February 6, 2006 04:22 PM


dude is his head crooked or what? looks like his left eye and ear are higher up than right. what a goofy bastard

Posted by: beau at February 6, 2006 03:47 PM


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